ARK Squared Productions

Had a casual meeting with a business associate today and one of the topics of conversation that we spent some time on prompted me to write a blog post. We were talking about how demanding it can be to be a small business person and lead a normal life at the same time and how tempting it can be at times to just be a hermit and spend hours alone in your office with your computer. “But I’m working!” Is often the excuse, but if you spend all your time in your office how do you intend to grow your client base? Keeping yourself stuck at the office or a home office can keep you stuck in a rut – or more likely, stuck in a downhill slide!

Hello everyone! We are happy to announce our new website! We’ve officially joined the WordPress community now with more than just our blog – our whole site is now WordPress. We’ve talked before about the many advantages to using Content Management Systems, and now we’re doing it too.

While thinking of what to write for a blog this week one of the things that I thought of is “what are some things that really drive me nuts as a designer?” and a few things started running through my head – so here’s a summary of what they are and easy ways for you […]

We all know that getting mentioned in the Press is free marketing, and helps build your brand. As Brad Paisley says in his song Celebrity “the more they run my name down the more my price goes up”. But how to you make sure it’s working for you and not against you? We can’t control if the media wants to report our mistakes, so how do we make that positive? One word – Engage.

We’ve mentioned before the importance of your logo, images, etc, and a major part of that are the color choices you make. If you are a massage therapist for example, you’re not going to want to stress someone out by having bright red be one of your colors. It needs to be something you devote some serious thought to…

When designing a great website one major thing that someone has to take into consideration is that not everyone uses the same web browser. There are 2 major browsers, Internet Explorer and Firefox and 3 other widely used ones as well (Chrome, Safari and Opera), and many others beyond those…

One of the most important things for marketing your business is Networking. Flyers, brochures and mail outs all have their place, but think about it, would you choose, say, a mortgage broker from a flyer you got in the mail or a referral from a trusted friend or colleague? We all like to go with someone credible and known and what better way to feel that way than to hear about them or meet them directly?

As we mentioned previously, a business card is one of your, or your contact’s, most important pieces of marketing material. So, with that in mind, here are a few things to remember to help you make a great first, or continued, impression…

Your business card is one of the most important ways you present yourself today. Almost all companies supply, or should supply, all their staff with business cards – it’s inexpensive advertising that’s easy to do. It is also something that is easy to get wrong and make a bad impression. Just as one judges a book by its cover your company will be judged by your business cards!

Now that you have high quality graphics the next important thing is ensuring that they are used consistently throughout your company/organization and your marketing. When you are trying to put your best foot forward a key way to do that is to have a consistent look throughout your graphic material. So if you have a website, business cards, brochures, stationery, etc, etc, you want to use the same logo, colours, fonts, photos and more.