Brand Consistency

Tell me, is it just me as a graphic designer that notices it or or does poorly designed marketing material make you twitch too? Whether it’s noticing a bad advertisement in a local newspaper while reading an article or the very obviously not-customized twitter background for a self-proclaimed “Social Media Expert” I find myself twitching […]

New Twitter Header Image

One thing that always keeps us on our toes is how quickly technology changes – and that goes for Social Media too! Twitter has added a new header image. Not only does it look great on your profile page but it plays quite nicely with mobile devices where before there was little way to personalize the look of your twitter on mobile devices.

Branding – More than just your Logo

When I’m out networking and doing my “elevator pitch” one of the things that I mention that I do to explain graphic and website design more is branding. What tends to come to most people’s minds when I say that is, “Oh, okay, she designs logos” – but it’s so much more than that! One thing that’s really important when designing is to develop your brand – a look, feel, colours, even a font that you use universally throughout all of your points of contact with your clients.

Google Takes Doodle to the Next Level

Well Google has done it again, another great and unique “Doodle”. They’ve altered their home page graphic for their search engine in homage to Robert Moog

Choosing a Facebook Cover Photo

Last post we talked about Facebook Timeline, here I want to expand on one thought a little farther, what to choose for your cover photo. There are two different main ways that you can go, simply a photo of something or you can make an image that’s fully branded. We personally have opted for a bit of a hybrid, but lets expand on that a bit more.

Google Doodles – Why Play with a Logo?

The cute Valentine’s Doodle from Google really left me thinking today.  I wondered, “hmm, why would a company like Google start changing their logo, just for the fun of it?”  The marketer and business women in me started wondering why would they employ people with the sole purpose of playing with their logo?  So I […]