All Press is Good Press, But is it Smart Press?

We all know that getting mentioned in the Press is free marketing, and helps build your brand. As Brad Paisley says in his song Celebrity “the more they run my name down the more my price goes up”. But how to you make sure it’s working for you and not against you? We can’t control if the media wants to report our mistakes, so how do we make that positive? One word – Engage.