What to get ready for meeting with your Designer

So you’ve finally decided it’s time to make that website you’ve always been putting off, or update your brochure or business card, now what? Well if you have a designer selected you’ll need to meet with them to make it happen. Instead of just showing up and hoping they can pull out of your head what you want there are a few things you can do in advance that will help the process start (and thus finish) faster.

Logos – Changing Logos

This is the final post for our Logo series, and as we’ve covered in the last couple of posts a logo can most often be the face of your company – so you want to get it right! Ideally you will be able to make a good decision, with the help of a professional graphic designer, to pick and design a great logo that will last you for quite some time. However, sometimes you either do not start with a good logo or your logo can get out dated and you have to change it. Keeping your logo current can show that your company is current. This is generally a very expensive decision, especially if you are a well established company, so not a decision made quickly!

Logos – Text or No Text?

Another thing that one has to think about when designing a logo is if you want to incorporate text into your logo or not. There are a few major companies that are moving away from the text and sticking just with images, yet there are others that if they took the text out of the logo they would not even have a logo left! You have to decide what it right for your company.

Logos – Importance of a High Quality Logo

The key piece to any visual consistency in a company is the logo. Everything can come from the logo – colours used throughout marketing elements, a general feel for anything from business cards to websites. If you don’t have a logo, or don’t have a good one, you can find yourself having a tough time being consistent throughout various marketing mediums because you do not have a strong base.