Importance of Vector Version of Logos and Graphics

One thing that has come up a lot for us lately and that we’ve touched on partially before, in our post Logos – Importance of a High Quality Logo, is the importance of vector graphics. Your logo is something that people see everywhere to represent you, so you want it to look the best, right? So why would you only have a bad copy of it as the only copy you have? I can’t tell you how many times I’ve needed a bunch of logos for different companies for projects and left sourcing out a logo online or if they email me something it’s a file that’s been copied, copied and copied and is now such poor quality.