ARK Squared Productions

One thing that I’ve heard over and over about social media is stories about how people were so frustrated with a company that it ended up on social media and at that point their problem was solved.  Stories about people not being able to take a flight because it was overbooked, complaining on Twitter then […]

We covered it well in our post last week on Brand Consistency, but the amount of people that skip easy branding opportunities really blow me away – and one of the most commonly overlooked online is Social Media Profiles.  Social Media is so prevalent now a days too, I find more and more often I […]

It’s amazing how easily one can “fall of the wagon” when it comes to social media – be that blogging, tweeting, or interacting through other social media channels.  I know our blog has the occasional long quite stretch!  Sometimes it happens by accident, our schedules get away on us or what have you, but other […]

At the end of July we did a post on Volunteering, but I wanted to expand on that more.  Over the last year I’ve had the pleasure of working very closely with a fantastic organization, and you guessed it, as a volunteer.  It’s been beneficial in so many ways!  Let me hit on a few […]

One thing that always keeps us on our toes is how quickly technology changes – and that goes for Social Media too! Twitter has added a new header image. Not only does it look great on your profile page but it plays quite nicely with mobile devices where before there was little way to personalize the look of your twitter on mobile devices.

One of the things that we’re always preaching about is consistency of your brand throughout your different marketing materials – and that includes online avenues as well. From your website to Facebook to Twitter, you need to make sure that you have a consistent image. One thing that I see far too often is people just using standard Twitter backgrounds and a poorly chosen headshot for their profile image. If you’re a small business person the different places that you interact with your customers, business associates and other important contacts are ALL important. We’ve talked about Personalizing Twitter a while back but I thought I would tell you how you can create and change your twitter background.

“It’s the most wonderful time, of the year…” I can almost hear the Staples commercial now! Kids go back to school, days get shorter and cooler (hopefully not too much!) and our excuses for our social media, blogging, newsletters, etc being sporadic go out the window! Thought I’d share a couple tips for staying on top of things and getting organized before what can be a crazy busy time of year really starts off.

We had a great open discussion this morning at my weekly networking group about social media, and many other topics too. But one thing that came up was how impersonal Social Media can feel and how some people in the group did not like it because of that. The discussion really reminded me of how important it is to make sure that you connect with people beyond online.

Last post we talked about Facebook Timeline, here I want to expand on one thought a little farther, what to choose for your cover photo. There are two different main ways that you can go, simply a photo of something or you can make an image that’s fully branded. We personally have opted for a bit of a hybrid, but lets expand on that a bit more.

Whether we like it or not Facebook timeline is coming – and it’s only 3 days away! Facebook will transition all profiles and pages to “Timline”, question is, will you be ready? We’ve got a couple tips to have your new timeline look nice instead of empty!