ARK Squared Productions

One of the biggest lessons that I had to learn as a business owner is that I am an expert. This by all means does not mean I know everything about my field, far from it, but I know more than the average person, thus, I am an expert. As dictionary.com puts it, an expert is “a person who has special skill or knowledge in some particular field”. It’s not saying I know everything just that I have skill and knowledge.

One thing that I hear all the time from business people is how busy they are. Almost like how many hours you work equates with how successful you are as a business person. I mean, you must be pretty important if your work world would fall apart if you didn’t work an 80 hour week, right? I have different views! I would say you must be pretty important if you can make the same amount of money and work only 20 or 30 hours a week – seems much more valuable to me, or at least you’re making more per hour! But really though, when did the shift go to spending tons of time at work instead of taking time to enjoy life being success?

When I’m out networking and doing my “elevator pitch” one of the things that I mention that I do to explain graphic and website design more is branding. What tends to come to most people’s minds when I say that is, “Oh, okay, she designs logos” – but it’s so much more than that! One thing that’s really important when designing is to develop your brand – a look, feel, colours, even a font that you use universally throughout all of your points of contact with your clients.

One thing that has come up a lot for us lately and that we’ve touched on partially before, in our post Logos – Importance of a High Quality Logo, is the importance of vector graphics. Your logo is something that people see everywhere to represent you, so you want it to look the best, right? So why would you only have a bad copy of it as the only copy you have? I can’t tell you how many times I’ve needed a bunch of logos for different companies for projects and left sourcing out a logo online or if they email me something it’s a file that’s been copied, copied and copied and is now such poor quality.