Tell me, is it just me as a graphic designer that notices it or or does poorly designed marketing material make you twitch too? Whether it’s noticing a bad advertisement in a local newspaper while reading an article or the very obviously not-customized twitter background for a self-proclaimed “Social Media Expert” I find myself twitching […]
When I’m out networking and doing my “elevator pitch” one of the things that I mention that I do to explain graphic and website design more is branding. What tends to come to most people’s minds when I say that is, “Oh, okay, she designs logos” – but it’s so much more than that! One thing that’s really important when designing is to develop your brand – a look, feel, colours, even a font that you use universally throughout all of your points of contact with your clients.
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