ARK Squared Productions

We’ve mentioned before the importance of your logo, images, etc, and a major part of that are the color choices you make. If you are a massage therapist for example, you’re not going to want to stress someone out by having bright red be one of your colors. It needs to be something you devote some serious thought to…

The key piece to any visual consistency in a company is the logo. Everything can come from the logo – colours used throughout marketing elements, a general feel for anything from business cards to websites. If you don’t have a logo, or don’t have a good one, you can find yourself having a tough time being consistent throughout various marketing mediums because you do not have a strong base.