There are a few reasons why using a Content Management System (CMS) can be a good fit for your company. Many of the most popular CMS’ were designed for blogging, such as WordPress for example, but have since become much more versatile and able to do far more than just blogging.
When I started out on my own in ARK Squared just over a year ago and doing my networking one of the things I would constantly be hearing from other designers was how they use WordPress or other Content Management Systems (CMS) for making client’s websites – and I didn’t understand why you want to use one. Now, after having implemented WordPress for many of my own client’s projects I understand! It did take me a while to really understand the difference and why one can be better than the other.
All business to business companies know that one thing you’re bound to spend some time on is learning about different companies so you can target them as a potential client. For example, if you’re a carpet cleaning company looking to make a connection with different carpet installation companies you might want to know some of the companies in your area and how to contact them. Generally that meant either spending a lot of time on the internet looking things up, make lots of phone calls, or pounding the pavement – but overall a large time investment. Well, Google has a great product that can do a lot of this work for you – FREE!
We all know that getting mentioned in the Press is free marketing, and helps build your brand. As Brad Paisley says in his song Celebrity “the more they run my name down the more my price goes up”. But how to you make sure it’s working for you and not against you? We can’t control if the media wants to report our mistakes, so how do we make that positive? One word – Engage.
We’ve mentioned before the importance of your logo, images, etc, and a major part of that are the color choices you make. If you are a massage therapist for example, you’re not going to want to stress someone out by having bright red be one of your colors. It needs to be something you devote some serious thought to…
One problem that I can across recently while designing a website for a client was trying to make the background opaque without making all of it’s contents, or “children” opaque as well. I was pulling my hair out, scouring the internet trying to find a solution that did not use CSS 3 but CSS 2, because I wanted it to be very compatible with any browser. I tried a whole bunch of things and finally came up with a solution that worked – so I thought I’d share it as a resource for others who have had the same problem!
When it comes to Social Media for Business the biggest thing I always here is “I don’t have time for that”. So a common thing to do for Social Media is to link them all together. So for example, I post a “tweet” on Twitter and it then automatically gets sent to both my LinkedIn Account and Facebook Page. There are some that think that this is the best thing since sliced bread, and then there are others that think they should not be linked together. Let’s examine these two arguments…
This post we’ll be focusing on some different applications available with LinkedIn. These of course are just a few that I will highlight – there are so many out there to choose from! The thought here is to show you the potential of the applications and introduce you to them and then you can all go wild!
What I want to share with you is different steps that you can take to get your profile completion level as close to 100% as possible. Let’s start at the top and work our way down…
We’ve discussed the importance of Social Media, being on the “big three” (Facebook, LinkedIn and Twitter), but once you’re there, then what? You’re going to want to stand out from the crowd. What we’re going to talk about over the next couple weeks or so is different ways to personalize your different Social Media accounts…
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