So what’s all the Social Media hype about anyway? Is it really that important? Easiest answer – yes! Social Media today is what the fax machine or email address introductions were in their time. Some resisted in adopting the technology, but eventually every respected business had them. Now a day if you don’t have an email address you barely exist!
This is the final post for our Logo series, and as we’ve covered in the last couple of posts a logo can most often be the face of your company – so you want to get it right! Ideally you will be able to make a good decision, with the help of a professional graphic designer, to pick and design a great logo that will last you for quite some time. However, sometimes you either do not start with a good logo or your logo can get out dated and you have to change it. Keeping your logo current can show that your company is current. This is generally a very expensive decision, especially if you are a well established company, so not a decision made quickly!
Another thing that one has to think about when designing a logo is if you want to incorporate text into your logo or not. There are a few major companies that are moving away from the text and sticking just with images, yet there are others that if they took the text out of the logo they would not even have a logo left! You have to decide what it right for your company.
The key piece to any visual consistency in a company is the logo. Everything can come from the logo – colours used throughout marketing elements, a general feel for anything from business cards to websites. If you don’t have a logo, or don’t have a good one, you can find yourself having a tough time being consistent throughout various marketing mediums because you do not have a strong base.
When designing a great website one major thing that someone has to take into consideration is that not everyone uses the same web browser. There are 2 major browsers, Internet Explorer and Firefox and 3 other widely used ones as well (Chrome, Safari and Opera), and many others beyond those…
Following up on our previous post about the Importance of Networking, let’s look at a few things to do and to definitely NOT do when networking…
One of the most important things for marketing your business is Networking. Flyers, brochures and mail outs all have their place, but think about it, would you choose, say, a mortgage broker from a flyer you got in the mail or a referral from a trusted friend or colleague? We all like to go with someone credible and known and what better way to feel that way than to hear about them or meet them directly?
As we mentioned previously, a business card is one of your, or your contact’s, most important pieces of marketing material. So, with that in mind, here are a few things to remember to help you make a great first, or continued, impression…
Your business card is one of the most important ways you present yourself today. Almost all companies supply, or should supply, all their staff with business cards – it’s inexpensive advertising that’s easy to do. It is also something that is easy to get wrong and make a bad impression. Just as one judges a book by its cover your company will be judged by your business cards!
Now that you have high quality graphics the next important thing is ensuring that they are used consistently throughout your company/organization and your marketing. When you are trying to put your best foot forward a key way to do that is to have a consistent look throughout your graphic material. So if you have a website, business cards, brochures, stationery, etc, etc, you want to use the same logo, colours, fonts, photos and more.
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