Choosing a Facebook Cover Photo

Last post we talked about Facebook Timeline, here I want to expand on one thought a little farther, what to choose for your cover photo.  There are two different main ways that you can go, simply a photo of something or you can make an image that’s fully branded.  We personally have opted for a bit of a hybrid, but lets expand on that a bit more.

So let’s say you decide to go with nice photos.  There’s a couple ways again here that you can go about that, and it has a lot to do with what sort of business you are.  If you’re a product oriented business, from baker to restaurant, retail to Realtor, you likely have product shots you can use.  Be that a picture of a cake you just decorated, one of your signature dishes at your restaurant, some of the products you sell at your store or your star real estate listing – choosing a photo can be a lot of fun.  It’s also a great way to keep your page nice and fresh as you can update it regularly with new items, creations or projects.  Here’s a great example of a cake decorator we know that used one of her creations as her cover photo:

Jeannette's Cakes

Great way to display your product, remain unique, and by changing it frequently be able to have an easy way to interact with your followers.  Every time you change your photo it will show up on their newsfeeds, so if they’re great shots hopefully you’ll get lots of interaction!

Alternatively to a photo, you can do fully branded images.  This one you may have to be a bit more careful with, officially Facebook has some “rules” for the cover photos, that being said I’ve yet to hear them enforced.  The official rules for cover photos are that they can’t contain:

    • Price or purchase information, such as “40% off” or “Download it at our website”
    • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
    • References to user interface elements, such as Like or Share, or any other Facebook site features
    • Calls to action, such as “Get it now” or “Tell your friends”

You can still do some pretty good branding even with those rules though – and as mentioned, not sure how much they’re being enforced.  Coke is a great example of how their ideal branded images would look:

Coca Cola's Facebook Page

Looks snazzy and very much branded.  So there’s definitely a lot that you can do.  If you’re not careful it can also just look like a boring box with text in it though, so you definitely have to be creative – or find someone who is!

Regardless of what type of image you end up going with I’d say not using one is not an option!  Timeline is here, whether we welcome it happily or not, so if you want to look “with the times” getting an image up is very important.  If you need help getting your timeline up and running looking snazzy we’d love to help you out, feel free to contact us!


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This entry was posted by Anna Kouwenberg on Monday, April 16th, 2012 at 12:58 pm and is filed under Branding, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.