ARK Squared Productions

It’s amazing how easily one can “fall of the wagon” when it comes to social media – be that blogging, tweeting, or interacting through other social media channels.  I know our blog has the occasional long quite stretch!  Sometimes it happens by accident, our schedules get away on us or what have you, but other […]

“It’s the most wonderful time, of the year…” I can almost hear the Staples commercial now! Kids go back to school, days get shorter and cooler (hopefully not too much!) and our excuses for our social media, blogging, newsletters, etc being sporadic go out the window! Thought I’d share a couple tips for staying on top of things and getting organized before what can be a crazy busy time of year really starts off.

We had a great open discussion this morning at my weekly networking group about social media, and many other topics too. But one thing that came up was how impersonal Social Media can feel and how some people in the group did not like it because of that. The discussion really reminded me of how important it is to make sure that you connect with people beyond online.

Last post we talked about Facebook Timeline, here I want to expand on one thought a little farther, what to choose for your cover photo. There are two different main ways that you can go, simply a photo of something or you can make an image that’s fully branded. We personally have opted for a bit of a hybrid, but lets expand on that a bit more.

Whether we like it or not Facebook timeline is coming – and it’s only 3 days away! Facebook will transition all profiles and pages to “Timline”, question is, will you be ready? We’ve got a couple tips to have your new timeline look nice instead of empty!

With the big buzz about Social Media now a days everyone is trying to get on board, whether they want to or not! Well there are some great tools out there that can make things easier for you whether the thought of Social Media makes your head spin or if you consider yourself a well seasoned expert. We’ve talked before about linking social media, and in there we briefly talked about social media managing tools, but I wanted to expand on that thought a bit more.

When it comes to Social Media for Business the biggest thing I always here is “I don’t have time for that”. So a common thing to do for Social Media is to link them all together. So for example, I post a “tweet” on Twitter and it then automatically gets sent to both my LinkedIn Account and Facebook Page. There are some that think that this is the best thing since sliced bread, and then there are others that think they should not be linked together. Let’s examine these two arguments…

We’ve discussed the importance of Social Media, being on the “big three” (Facebook, LinkedIn and Twitter), but once you’re there, then what? You’re going to want to stand out from the crowd. What we’re going to talk about over the next couple weeks or so is different ways to personalize your different Social Media accounts…

So what’s all the Social Media hype about anyway? Is it really that important? Easiest answer – yes! Social Media today is what the fax machine or email address introductions were in their time. Some resisted in adopting the technology, but eventually every respected business had them. Now a day if you don’t have an email address you barely exist!