ARK Squared Productions

One thing that has come up a lot for us lately and that we’ve touched on partially before, in our post Logos – Importance of a High Quality Logo, is the importance of vector graphics. Your logo is something that people see everywhere to represent you, so you want it to look the best, right? So why would you only have a bad copy of it as the only copy you have? I can’t tell you how many times I’ve needed a bunch of logos for different companies for projects and left sourcing out a logo online or if they email me something it’s a file that’s been copied, copied and copied and is now such poor quality.

Well Google has done it again, another great and unique “Doodle”. They’ve altered their home page graphic for their search engine in homage to Robert Moog

There are so many different events out there, great causes, places to connect. So many different choices and we’re always wondering, what’s going to really make the most impact? It can often be near impossible to decide how to split our networking time most efficiently. Now, when you go to networking events, who do you remember the most? The people sitting at your table, the couple people you spoke to briefly while grabbing your cup of coffee? Perhaps. But I bet you’d really remember the people working at the event – the lady that greeted you at the door, maybe the gentleman at the registration table, and of course the MC of the event. Which is my point, a lot of the time our networking can be turbo-boosted by simply getting more involved.

Last post we talked about Facebook Timeline, here I want to expand on one thought a little farther, what to choose for your cover photo. There are two different main ways that you can go, simply a photo of something or you can make an image that’s fully branded. We personally have opted for a bit of a hybrid, but lets expand on that a bit more.

Whether we like it or not Facebook timeline is coming – and it’s only 3 days away! Facebook will transition all profiles and pages to “Timline”, question is, will you be ready? We’ve got a couple tips to have your new timeline look nice instead of empty!

One of the biggest problems of being self employed is that you wear all the hats – CEO, CFO, Office Manager, HR, etc, etc. So how do you balance all that and still manage to sell your product or service and do all the work? I’ve learned a few tips along the way that I try to implement myself as much as possible, let me share a few of my favourites with you.

So you’ve finally decided it’s time to make that website you’ve always been putting off, or update your brochure or business card, now what? Well if you have a designer selected you’ll need to meet with them to make it happen. Instead of just showing up and hoping they can pull out of your head what you want there are a few things you can do in advance that will help the process start (and thus finish) faster.

We’re all used to the common questions when networking tying to start up a conversation. Last week I focused on a common question of “So What Do You Do?” and another common one I get all the time when networking is “So, What’s New With You?” super common but more often then not answered incorrectly which could end a perfectly good conversation before it even has a chance to start! Probably the most common answer that I hear is “Oh not much, how about you?” and I say FAIL! (Not that I’ve never done it myself of course!)

I’d have to say, next to asking your name or how you’re doing, one of the most popular questions you hear when networking is “So, what do you do?” Knee jerk response is generally to say what your job title is, what you ARE, so answers like “I’m an accountant” or “I’m a house cleaner” are the norm. It not only can end the start of a conversation, but it leaves the asker of the question to fill in the blanks and really decide what you do according to whatever experience or stereotype they may have already. Would you want that? I’d think not.

The cute Valentine’s Doodle from Google really left me thinking today.  I wondered, “hmm, why would a company like Google start changing their logo, just for the fun of it?”  The marketer and business women in me started wondering why would they employ people with the sole purpose of playing with their logo?  So I […]