Google Takes Doodle to the Next Level

Well Google has done it again, another great and unique “Doodle”.  They’ve altered their home page graphic for their search engine in homage to Robert Moog:

Robert Moog Google Doodle

 

A great graphic in it’s own right, but when I saw it I was wondering why there was a moving arrow pointing to the keys – so, being curious, I clicked, and instead of like most of their doodles going to a list of search items for Robert Moog, it started playing music!  So I clicked more keys, and got more!  I quickly learned that the whole thing was entirely interactive including the recording machine to the right, it could record and play back, wow!  Sure, the video for Valentine’s Day was cool, but entirely interactive? Wow.

Items like this really show just how much designers and businesses have to take their website interactivity to the next level if you want to REALLY stand out.  Having something that’s unique from your competition makes you memorable, and this is a perfect example of that!  Now, having said that, a professional corporate website would probably not want an interactive piano on it, but if you’re a more fun website why not have something fun?  A fun example for a client we’re just finishing up a website for is www.gearheadcountry.com.  Gear Head Country “is the show that features Canadian County Music songs that talk about 2 Wheels, 4 Wheels, 18 Wheels, and the Open Road”.  So we had fun with it!  We chromed out the page details, used gauges that look like the rev up when you go to click them, all kinds of fun stuff.  But would I use something like that on an Accountant’s website?  Certainly not! There’s a place for everything, and also a time NOT to do something.

So the next time you’re thinking of upgrading your website or online presence and want something different keep that in mind, make sure it’s appropriate to your industry, company culture and target clients.  And if you’re ever stuck for ideas feel free to contact us, we’d love to help!

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This entry was posted by Anna Kouwenberg on Wednesday, May 23rd, 2012 at 11:19 am and is filed under Branding, Marketing, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.